As a VIP, you will enjoy access to a curated program of events organized by Frieze, along with In the City programming hosted by various regional institutions. Selected guests will also have access to the VIP Hub at The Beverly Hills Hotel. More information about the VIP Hub can be found here.
Due to capacity limits, some events require you to 'register your interest.' If your RSVP is accepted, you will receive a confirmation email as soon as possible.
Access to VIP events and entry to the VIP Hub at The Beverly Hills Hotel are strictly non-transferable. However, many events allow the option to bring a guest. A plus-one is also permitted at the VIP Hub at The Beverly Hills Hotel.
Our daily Conversations on Patronage, a series of discussions on collection-building and generative ways of supporting artists and arts organizations, will take place at the VIP Hub located at the Polo Private Lounge at the iconic Beverly Hills Hotel. The address is: Beverly Hills Hotel, 9641 Sunset Blvd, Los Angeles, CA 90210.
CITY ROUTES are self-led maps of PST ART participating institutions and galleries in select neighborhoods across Los Angeles. Please check individual websites for hours of operation, and additional information.
For additional inquiries, please contact our specialist team via pstart.vip@frieze.com. They will be happy to assist you.









